Decoding Data: What We Do
Embark Insight’s research mission is to uncover the profound connection between human truths and human needs.
We identify human truths by identifying the underlying human needs that power behaviour, and then translate these insights into actionable customer needs for you.
Welcome to a new era of research, where understanding the 'why' behind consumer choices fuels your business success.
Audience Research
We are proficient in deciphering consumer behaviour and decision-making, uncovering pain points, and identifying critical customer needs. We excel at segment analysis and crafting customer journeys, equipping you with the insights to shape effective strategies.
Brand Strategy
We have expertise in decoding how customers see the market and brand positioning. We specialise in aligning brand proposition with customer needs, creating authentic connections that drive brand loyalty and resonance.
Marketing Excellence
We excel in marketing strategy development, ad and concept testing, and optimising ad effectiveness. Our strategic insights elevate your marketing efforts, ensuring you reach the right audience, with the right messaging at the right moment in time.
Product Development
We make significant contributions to product innovation and proposition development. Our skills in ideation, innovation, co-creation, and need-state identification enable you to bring products to market that address critical customer needs and meet and exceed customer expectations.
Industries
At Embark Insight, we bring our research expertise to a diverse range of sectors. With our tailored research solutions, we cater to the unique needs of each sector, providing you with invaluable insights to thrive in your industry.
