The Truth is Human ®

Insight that can’t be ignored.  Research with the power to influence.

Embark Insight is a strategic market research agency with a mission to ensure no human truth is ever ignored.

Human minds are the richest data source on the planet, human stories have the greatest impact. Embark Insight exists to elevate and bring both into the boardroom to ensure lasting commercial success for our clients.

Working with us

Working with us

01. We Connect with Humans

Uncover the human stories behind the data with our qualitative research methods. Our team conducts in-depth interviews, hosts engaging focus groups, and facilitates workshops to name just some of the techniques we use to explore our participants’ lived experiences.

02. We Survey Humans

Get to the heart of consumer preferences with our quantitative research solutions. We design and conduct surveys tailored to your needs, providing you with actionable insights into your target audience's behaviours and preferences.

03. We Explain Humans

Beyond data collection, we decode the human truths and customer needs discovered through our research, helping you chart the most effective course to meet your goals and drive growth.

True insights are the quirks and irregularities, the irrational and emotive things that drive what we do as humans and explain your customers’ behaviours.

But it is not enough to only uncover these quirks and irregularities.

To identify genuine commercial opportunities that are going to lead to sustained growth, we need to translate these insights into customer needs to which organisations can respond. 

Our tried and proven process, The Truth is Human ® method, ensures we unpick the lived experiences of the customer, and translate this into strategic insights that deliver real value.

The Truth is Human ® Method - a 5 step strategic research model

The Truth is Human ® Method - a 5 step strategic research model

  • "Abbey and the team at Embark are an absolute delight to work with – they know how to challenge in such a positive way, and deliver clear insightful research with clear actions. I know that they will deliver on time and to brief and will engage my internal stakeholders in a way that makes a difference to our business. They always think about what we need. Their presentations are visual and not too cluttered so it is easy to digest.”

    - Charlie Gower | Head of Insight and Research, Hiscox

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